What’s Pinkwashing?

Pinkwashing emerged as part of an ongoing international propaganda effort, which aims to rebrand Israel as a liberal and “modern” state in the face of the growing Palestine solidarity movement. By promoting cities like Tel Aviv as gay tourism destinations, Israel’s foreign ministry seeks to win the support of queer communities across the world and prevent international connections with the Palestinian struggle. Crucially, the promotion of “gay-friendly Israel” depends on presenting Palestinians (and Arabs more generally) as the exact opposite: sexually regressive and therefore undeserving of solidarity. These stereotypes draw on the long history of efforts to demonize Palestinian narratives and resistance using political strategies anchored in anti-Arab racism and Islamophobia.  Source: Beyond Propaganda: Pinkwashing as Colonial Violence - Alqaws.org

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